As one San Jose attorney, Pierce Gore, put it:
Why shouldn't consumers be entitled to educate themselves and choose for themselves? These companies are lying on their labels. They've been doing it for years. They're unhappy they got caught.If I were in the food business, I would be careful about how I label my food these days. If you call something natural, it might turn into a target for litigation if there is an argument it's man created, e.g., corn syrup or if you label an ingredient one name and an attorney or expert feels it is better labeled something else, you may find yourself mired in a sticky, expensive class-action lawsuit.